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Future of Braces
As a user experience design research and strategy intern at 3M Design Center, I was responsible to research, ideate, and develop solutions to address current user pain points and improve the end to end user experience for Futuro and Ace brands. Throughout the process, I implemented trend and technology research, created SWOT analysis, participated in ethnographic research and focus study groups, and developed user personas and journey maps to identify viable opportunity spaces for the brands. After presenting various solutions to the design, product development, and marketing team, I further developed multiple physical and digital concepts along with research plans and usability testing scenarios to evaluate the stimulus.
Responsibilities included:
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Trend research, trend implication analysis, and future scenario planning
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Defining opportunity areas, concept ideation & development
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Development of user personas and user journey maps
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Product landscape research
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User experience design and prototype development
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Information architecture, wireframing and User interface design
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Planning research activities and participating in the focus study group research
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Presenting to marketing, product development, and engineering teams
Duration:
Summer 2018
Experience
Due to the nature of the project, only some aspects of the research phase I developed is shown below. Ideation and final designs are under NDA.
Competitor analysis
Evaluating direct and indirect competitors in the market.
SWOT Analysis
Competitors SWOT analysis and identifying Ace & Futuro's potential competitor advantage
User persona
Developing current and potential future user personas
Potential Opportunities
Defining different opportunity areas based on different user groups and their needs
IOT connected braces Hackathon
As part of my experience, I participated as the only designer in a 3 day Hackathon to envision and prototype IOT connected braces. As a result of continuous iteration based on user interviews and developing physical and digital mockups, our team's final presentation to potential investors won against other teams.
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