Quick escapes to tranquil virtual reality spaces
DreamLands offers quick escapes to tranquil reality through high-quality immersive experiences for people looking for a quick getaway from the stress of busy lives. Relax in Hawaiian beaches in a blink of an eye without even getting onto a flight and dealing with reservations.
The Service
DreamLands platform uses the latest video & VR imaging technology, such as 360 videos & 3D VR video combined with DreamLands proprietary smart tagging & search system to provide virtual escapes. DreamLands can be used by any device with the option of having VR headsets for complete immersion.
The Experience
The website contains highly curated videos, available in VR for complete immersion. Users are able to enjoy these experiences with their friends and loved ones when invited on shared experiences. DreamLands takes a step further to give a full immersion experience to its users by recognizing and offering related items to their experience through partnerships with local businesses.
After a stressful day at work, Tom is looking for a way to distract himself from stresses of life.
So he launches DreamLands on his TV
As Toms journey ends, knowing that his sisters birthday is coming up and she had always wanted to visit Thailand he buys the video as a gift for her sister.
After a stressful day at work, Tom is looking for a way to distract himself from stresses of life.
The Business
DreamLands earns through a hybrid video on demand revenue model which consists of money charged via advertisement, transactional video on demand, subscription video on demand and discount deals with partner businesses.
Free Content
Advertisement
$ 1.99 per video
Transactional video on demand
$ 19.99 per month
Subscription video on demand
10% total transaction value
Commission from discounted business partners
DreamLands content consists of both free and purchasable videos which allow users to get familiar with the service and then opt-in for a premium service.
20%
Limited selection free content
80%
Purchasable premium content
Rollout plan
Starting out with well-known travel vloggers, DreamLands' strategy is to engage their followers to gain popularity and as technology evolves DreamLands plans to incorporate multi-sensorial technologies for better experiences.
Year
0-1
2
3
4
5
Engage well-known travel Vloggers to produce travel video content: using their fan base as an entry point.
Incorporate Yelp's free data into our tag system, to connect viewers to local deals related to their virtual experience.
Collaborate with businesses and establish partnerships to offer deals through our website.
360 VR
Start making our own high quality virtual travel experiences.
Full 360- 3D videos offerings.
Investing on multi-sensorial virtual reality devices.
The Context
Although studies show that taking time to relax, plays a huge role in increasing employees' productivity, creativity, and overall performance, unfortunately, Americans are increasingly spending less time vacationing which proves to have negative effects both on their personal and professional life.